Creating content around the identified top 5 keywords + additional keywords selected using search-intent methodology (addressing the search intent of a visitor) with call to action buttons throughout the articles. Incorporating deep-dive into to subject matter adding:
- A you-tube video about the subject (optimized by keywords)
- Strategies section
- Tips section
- Case studies
- Relevant artwork
Content that will be added will contain:
- Title tag with keywords
- Keyword in the first hundred words
- Keyword a few times throughout the page
- Meta tag
- Meta description
- Check for robot text file
- Ensuring that the sitemap is updated
All of the content is optimized for user experience first which increases time spent on page which inturn drives “page value” score by google higher and ranks the page further up on the search results algorithm. This is done by:
- Identifying long-tail keyword
- Addressing search intent foremost
- Frontload the value as much as possible (all of the most important info is up at the top)
- Using really short into to inform users that they are in the right place and diving to the main content.
- Using fonts and styles that are easy to read.
- Using images and artwork that captivates and brabs user’s attention.
- Using images throughout the article
- Breaking down content into smaller, more digestible sections for easier reading.
- https://www.healthline.com/ – is a great example of a good layout that we like to follow.
- https://explodingtopics.com/blog/business-trends – another very good example of a page structure.
