Tools Used:


For detailed analysis of onpage and off-page SEO.

Google Analytics

To measure SEO work results

Yoast SEO Plugin

To implement on page SEO

Exploding Topics

To identify trends

SEO Monthly Process

Step 1:
Start of month to obtain statistical snapshot of previous month's website performance and key metrics using SEMrush and google analytics. Generate keyword rank report.
Step 2:
See any tweeks / changes are needed to existing articles / content.
Step 3:
Resolve any problems / bad / toxic problems with onpage of off page SEO
Step 4:
Research of 10 new long-tail keywords relevant either to drive traffic (journalist keywords) or getting conversions from local client pool.
Step 5:
Creating well-written content and possibly a video for the content.
Step 6:
Posting content online, optimizing content.
Step 7:
Cross-post content on social media and other distribution sources (magazines, local journals and newspapers)
At the end of the month:
  1. Generate statistical snapshot of performance (SEMrush, Google analytics, keyword rank report)
  2. Review how new and past content have advanced on the net and amount of new traffic they have brought.
  3. Generate a plan of SEO action for the next month.

SEO Services we offer

Content creation principle

Creating content around the identified top 5 keywords + additional keywords selected using search-intent methodology (addressing the search intent of a visitor) with call to action buttons throughout the articles. Incorporating deep-dive into to subject matter adding:

  • A you-tube video about the subject (optimized by keywords)
  • Strategies section
  • Tips section
  • Case studies
  • Relevant artwork

Content that will be added will contain:

  • Title tag with keywords
  • Keyword in the first hundred words
  • Keyword a few times throughout the page
  • Meta tag
  • Meta description
  • Check for robot text file
  • Ensuring that the sitemap is updated

All of the content is optimized for user experience first which increases time spent on page which inturn drives “page value” score by google higher and ranks the page further up on the search results algorithm. This is done by:

  • Identifying long-tail keyword
  • Addressing search intent foremost
  • Frontload the value as much as possible (all of the most important info is up at the top)
  • Using really short into to inform users that they are in the right place and diving to the main content.
  • Using fonts and styles that are easy to read.
  • Using images and artwork that captivates and brabs user’s attention.
  • Using images throughout the article
  • Breaking down content into smaller, more digestible sections for easier reading.
  • – is a great example of a good layout that we like to follow.
  • – another very good example of a page structure.

Keyword selection process

Identify keywords that are searched locally for landscape services. We are looking for long-tail keywords that have good search volume and low competition by:

  • Using google auto-complete function to track down keywords
  • Using related keywords at the bottom of google search.

Backlink Strategy:

  • Identifying stats that experts are looking for but have hard time to find.
    • For example, the amount of landscape jobs available in your area and creating well written content around that specific topic with proper citations.
    • This will create a well ranked content that will be authority on the subject with other bloggers and websites that will start to link to that content.
    • These keywords are also known as “Journalist Keywords”
  • Identifying new trending keywords using third party tool “Exploding Topics” to:
    • Identify new trends
    • Creating articles about specific new emerging topics with low competition long-tail keywords.
  • Identify if there is existing content out there that answer:
    • The “Journalist Keyword” question and how good is that content?
    • Can it be outcompeted with better presentation and more well-put-together article?